APRIL 29, 2024
CHINESE INVESTMENT & BUSINESS ALLIANCE OF CANADA
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Business Online Summary Sales growth techniques

The presentation covered three key areas:

(1) Driving sales growth in the NEW Normal – guided by a recent consumer sentiment survey, we identified the industry sectors that are growing and those who are negatively affected by the pandemic. Notice the shift of go-to-market models, digital transformation of sales process and new sales models and preferred buyers experience.

(2) The benefits of a Customer Relations Management tool – how it will help managers, sales person to improve efficiency and effectiveness at work and for customers to improve their buying experience.

(3) Value based selling technique – A quick introduction to differentiate traditional selling of a price selling or content seller to a need satisfaction seller to become a resourceful and trusted expert.
The session was interactive with questions and answers period. The presentation was well received, and participants felt it was educational and beneficial.

Posted: March 27, 2023

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