The presentation covered three key areas:
(1) Driving sales growth in the NEW Normal – guided by a recent consumer sentiment survey, we identified the industry sectors that are growing and those who are negatively affected by the pandemic. Notice the shift of go-to-market models, digital transformation of sales process and new sales models and preferred buyers experience.
(2) The benefits of a Customer Relations Management tool – how it will help managers, sales person to improve efficiency and effectiveness at work and for customers to improve their buying experience.
(3) Value based selling technique – A quick introduction to differentiate traditional selling of a price selling or content seller to a need satisfaction seller to become a resourceful and trusted expert.
The session was interactive with questions and answers period. The presentation was well received, and participants felt it was educational and beneficial.